The book “Corporate religion” provides answers to the following questions:

– Building a strong market position in a world where consumers demand not just goods, but reliable companies and brands. The winners will be those corporations that can cope with the consequences of this change and develop effective strategies;

– A shared vision and the courage to believe in the corporate religion. “Management should unite the organization around a strong idea, a common vision, and lead accordingly. This imposes strict requirements. In the company of the future, only believers have a place. Dissenters are free”;

– Leadership and what it will take to win the market of the future. “Employees have the right to a leader who is always ahead and draws them along. A leader who dares to believe, because without faith there is nothing to think about in the future”;

– Internal / external integration that creates a link between internal culture and external positioning to strengthen the market position. “Companies can be compared to people. Important factors: how we perceive ourselves; how others perceive us; how we want to be perceived by others. The more integrated these three views are, the more powerful and consistent we are”;

– Implementation of the idea in the company. “I offer several models, 12 cases and an algorithm for sequential implementation of transformations. You can’t build a strong corporate religion without proper working tools.”

Download the book “CORPORATE RELIGION“